Axis Bank Launches Sparsh Week 2026 Nationwide on the Theme 'Act with Speed'

13 September 2026National

Axis Bank ran the fourth edition of its flagship customer-obsession programme Sparsh Week 2026 from 7 to 11 September 2026, themed 'Act with Speed'. The bank targeted more than 2.5 lakh customer conversations across branches, segments, geographies and life stages, with employees and senior leaders meeting customers directly to turn feedback into faster service action. Sparsh Week has grown into one of the bank's largest customer-engagement and employee-mobilisation platforms. The push lands as private banks compete on service turnaround alongside a fast-digitising payments stack - the same week NPCI unveiled UPI Tap & Pay and the AI-powered 'My UPI' platform at Global Fintech Fest 2026.

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Axis Bank was incorporated in 1993 as UTI Bank and renamed Axis Bank in 2007; it is headquartered in Mumbai | Its brand tagline is 'Dil Se Open' | Axis Bank is India's third-largest private sector bank, after HDFC Bank and ICICI Bank

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