Department of Financial Services Launches a Financial Inclusion Saturation Campaign Across 2.70 Lakh Local Bodies

21 October 2026National

The Department of Financial Services, Ministry of Finance, launched a nationwide Financial Inclusion Saturation Campaign running from 21 October to 31 December 2026 across 2.70 lakh Gram Panchayats and Urban Local Bodies. Banks will open PMJDY accounts, complete pending re-KYC, generate pending 14-digit CKYC identifiers through CERSAI, and push enrolment under PMJJBY, PMSBY, PMFBY and the Atal Pension Yojana. They will also help PM-KISAN beneficiaries apply for Kisan Credit Cards. Bank camps will carry digital fraud-prevention messaging under the theme 'Aapki Poonji, Aapka Adhikar', with progress monitored after a preparatory meeting with State Level Bankers' Committees.

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PMJDY was launched on 28 August 2014; PMJJBY, PMSBY and the Atal Pension Yojana were launched on 9 May 2015 at Kolkata | CERSAI, set up in 2011 under the SARFAESI Act, 2002, maintains the Central KYC Records Registry | State Level Bankers' Committees are state-level coordination forums of banks convened by a designated lead bank

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