Gujarat's Tribal Pithora Painting Receives Geographical Indication (GI) Tag

Pithora painting - the sacred ritual wall art of the Rathwa, Bhil, Bhilala and Nayaka tribal communities of Chhota Udepur, Gujarat - received a Geographical Indication (GI) tag from the GI Registry under the DPIIT, Ministry of Commerce and Industry. Created by artisans called Lakharas using natural colours from leaves, flowers, minerals and mahua, the paintings feature horses symbolising gods, goddesses and ancestors. Earlier in July 2026, Gujarat's Unjha Cumin and Fennel also earned GI tags.
GI Registry HQ: Chennai | Protected under GI of Goods Act, 1999 | Nodal body: DPIIT | India's first GI: Darjeeling Tea (2004) | Pithora tribes: Chhota Udepur, Gujarat
Gujarat's Pithora painting, the tribal ritual wall art of Chhota Udepur, received a GI tag (Aug 2026).