Ministry of Tourism Signs MoU with Air India to Promote India as a Global Tourism Destination

30 July 2026National

In July 2026, the Ministry of Tourism (MoT) signed a Memorandum of Understanding (MoU) with Air India in New Delhi to promote India as a preferred global tourism destination under the Incredible India brand. The MoU was signed in the presence of Union Minister Gajendra Singh Shekhawat. Valid for two years, it provides for co-branded global marketing campaigns across digital, social media and inflight platforms, and expands 'Incredible India' branding across Air India's customer touchpoints. The partnership also includes joint promotions with tour operators and travel-trade partners to boost inbound tourism and position India as a global travel and transit hub.

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Air India founded as Tata Airlines in 1932 by J.R.D. Tata; back with the Tata Group since 2022 | 'Incredible India' campaign launched in 2002 | Union Tourism & Culture Minister: Gajendra Singh Shekhawat | World Tourism Day: 27 September

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The Ministry of Tourism signed a 2-year MoU with Air India to promote India globally under the Incredible India brand and boost inbound tourism.

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