SBI Card and Google Pay Launch UPI-Linked Co-Branded Google Pay Flex SBI Card
In July 2026, SBI Cards and Payment Services Ltd, in partnership with Google Pay, launched a co-branded credit card, the Google Pay Flex SBI Card. Available on both RuPay and Visa networks, the RuPay variant supports UPI linkage for payments at UPI-enabled merchants. The card offers annual rewards of up to Rs 18,000 on eligible spends (1 Star = Rs 1; up to 8 Stars per Rs 500 spent), a joining/renewal fee of Rs 499, a renewal-fee waiver on annual spends of Rs 1 lakh, and EMI conversion of dues. SBI Card (launched Oct 1998) is headquartered in Gurugram, Haryana.
SBI Chairman: C. S. Setty | SBI Card HQ: Gurugram | UPI and RuPay are operated by NPCI | Only RuPay credit cards can be linked to UPI
SBI Card x Google Pay launched the co-branded Google Pay Flex SBI Card on RuPay and Visa; the RuPay variant supports UPI linkage, with rewards up to Rs 18,000/year and a Rs 499 fee.